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Corporate Branding for Revolutionary German Hinge


Earlier in the year a German hinge company approached our corporate branding team to provide advice on name creation and corporate branding for their product.

The client wanted a brand which was instantly recognisable and stood out from any other hinge brand.

The iconic brand needed to convey the hinges revolutionary properties and with supporting marketing materials make customers aware that it was of a higher quality, cheaper and easier to install than others.

By providing a professional branding strategy and approach the products would build brand awareness and customer loyalty. After many meetings and small changes to the first drafts the Axiti hinge corporate brand was born.

Axiti hinge got its first public outing at Exponatec Nov 2013 in Cologne, Germany. The branding instantly hit the right note with visitors to the largest Museum & Heritage show in Europe.

Visitors remarked on the brands simplicity and timeless appearance, "an iconic logo design in the making" said one - November 2013.

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