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Kenyan Architects Celebrate 50 years with Evolution of Branding


Kenya's largest and best known award winning architects have been established for 50 years and to record this achievement they ask SMA design to evolve their well know brand to keep pace with the changing and dynamics of this Kenya's growing economy and construction boom.

With the boom in the construction industry it has brought new architectural practice to Nairobi to compete for lucrative and prestigious architectural projects.

SMA design are well placed to understand their branding requirements and market as they already had an existing business relationship with Triad Architects for many years, working on both National Museums of Kenya, Nairobi Business Park and Garden City development.

Triad architectural practice directors had grown comfortable with the existing corporate identity and so it was important to evolve the brand sensitively so it could use existing customer loyalty to build on its renowned name.

Our brand designers produced first drafts for the directors to comment on and then at each stage the designs were altered to reflect any concerns. Also at this time the clients extensive architectural project list had not been photographed for sometime, so SMA also took care of this and over several days captured some beautiful architectural imagery.

The next step was to create a template for the new website which would show of Architectural practice skills, professionalism and unique history working in East Africa.

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